illums UV x Gesche Collection

Try on Hats

Try on-Instagram-AR Marketing

illums UV x Gesche 2022 AR experience Francesca Capin Fran Capin Instagram
Redefining Sun Protection Styling

Collaborating with the forward-thinking fashion brand illums UV, renowned for their UPF50 sun protection hats, I delved into the world of augmented reality to reshape the customer experience. In a remarkable fusion of technology and style, I crafted an engaging AR filter for their latest collaboration with Mexican artisans. This filter transcended the conventional by allowing customers to virtually try on a variety of hat styles, transforming the act of hat selection into an interactive and captivating journey.

With a diverse range of hat styles in their collection, illums UV sought to create a memorable experience for customers. The AR filter seamlessly addressed this need by allowing customers to virtually try on various hat styles. This interactive lens enabled potential buyers to envision themselves adorned with these stylish accessories, fostering excitement and connection with the product. The result was an unparalleled fusion of fashion and technology that transcended traditional shopping limitations.

This AR campaign became a prime example of leveraging technology to launch a product with impact. The lens not only resonated with customers seeking UPF50 sun protection but also redefined the brand's engagement strategy. By offering customers the opportunity to virtually interact with the hats, illums UV tapped into a new realm of customer experience that was both informative and enjoyable.

The illums UV AR Hat Try-On is a shining example of how augmented reality can revolutionize product launches and enhance the way customers engage with brands. Ready to embark on a journey of transformative customer experiences? Let's collaborate to turn your brand's vision into captivating augmented reality narratives. Whether it's fashion, lifestyle, or any other industry, I'm here to redefine how customers connect with your products. Get in touch today, and let's make your brand stand out in the realm of immersive innovation.

Try the filter and try illums UV x Gesche Collection