TEC in love

Snapchat Mexico Valentines Day

AR try on-Snapchat-Event

First Forward 2022 AR experience Francesca Capin Fran Capin Snapchat
“Tec in Love” was an event made for Valentine’s Day by Snapchat, in the university Tecnológico de Monterrey (TEC) for brand awareness and presence.

Snapchat Mexico decorated a bus inside and outside for people to take photos and use their fun AR filters 💗💛

For the Augmented Reality experience, I designed 3 disfferent lenses. One that was primarily to record using the back camera.
The second, one to take selfies with friends while leaving enough space for the event to be seen in the background.
The last one was made for people to use outside the event area and share news about it, rather than use it at time and place of the event.

This is a fun creative way to bring AR experiences to young people and, at the same time, helps with brand awareness 💛💛

Try them out

Let’s connect and create something extraordinary together!